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Our Process

We’re committed to building websites that work. When it comes to your web project, that means we’ll walk through each step of the process to set your presence up for success.

  1. Brand
    Recon

    We’ll help translate your business objectives into measurable online goals.

  2. Targeting
    Strategy

    We’ll dissect your target audience to determine where and how to reach them online.

  3. Information
    Architecture

    Our team will draw up the war plans that chart your user’s course from “hello” to “buy”.

  4. Experience
    Design

    We’ll create a visual language that engages, captivates, and drives your audience to action.

  5. Develop &
    Deploy

    We’ll build the code and “flip the switch” to bring your site to life on the web.

Websites

Award winning design is just the icing on the cake. We’ll work with you to define clear goals, develop a sound strategy for targeting and optimization, establish useful metrics for constant improvement and follow through with detail-obsessed development to create websites that work.

AVEDA Florida Website

To help convert leads through the online channel, AVEDA Florida needed a top-performing website that could fuel their recruiting funnel while keeping their high-end brand image in tact. The new online home of Aveda Institutes Florida combines high fashion with high tech to do just that.

+18%Conversions
+45%Organic Visitors
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Kelapo Coconut Oil Website

To help their exciting journey from a Tampa startup to a national brand, our team worked with Kelapo Coconut Oil to build a web presence fitting of the world’s best coconut oil — complete with an e-commerce portal where consumers can buy their products directly online.

+400%conversions
2Xrevenue
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ICE Womens Hockey Website

Originally a physical magazine printed to serve their niche audience of female hockey players and enthusiasts, we helped ICE make the move to an online lifestyle brand. Their new site makes online publishing simple with an easy-to-use content management system and gives them an e-commerce portal to offer their unique branded merchandise.

100%digital
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Steve Williams Studio Website

When artist Steve Williams called on us to take his new “Currency” series to the web, we set out to build a website that would not only show off his beautiful work, but advance his narrative by enveloping digital and social elements in his trademark style.

WINNERpixel awards
GOLDw3 award
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Coconut Oil Cooking Blog

When Kelapo Coconut Oil wanted a separate blog to extend their mission of making coconut oil a major player in the cooking oil world, we helped build a strategic portal to carry their message to foodies, chefs and cooks everywhere.

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Contact SoFo Love what I see. Now how do I get started on my project with you?