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Our Process

We believe your brand is the cornerstone of your marketing strategy. That’s why our branding process is built to invest valuable attention in getting it right.

  1. Brand
    Recon

    We’ll work with you to uncover your brand’s unique potential for differentiation.

  2. Brand
    Audit

    We’ll build a path from your current brand assets to a newly refreshed brand.

  3. Voice
    Design

    We’ll create the basis for your brand’s messaging — a manifesto of brand persona.

  4. Visual
    Direction

    We’ll provide multiple options as we redefine or extend your brand’s visual vocabulary.

  5. Visual
    Design

    We’ll create and fine tune your new brand assets and deliver production-ready files.

Branding

In today’s increasingly social landscape, consumer-facing companies have special needs when it comes to their brand. Our team will build your identity into a brand that’s primed for the digital spotlight, from a personable look and feel to a fitting tone of voice.

Blue Lane Studios Logo and Branding

Blue Lane is a local photography studio specializing in capturing those fleeting moments in life – engagements, weddings, and other once-in-a-lifetime events. To reflect their skill in catching these stories, we developed the whimsical bird cage mark, an icon that invites the viewer to imagine a story of their own.

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Qoggo Logo and Branding

Qoggo came to us as a tech startup looking to craft their identity. We helped them turn their unique concept — the world’s universal suggestion box — into a logo that spoke to their audience and functioned within their product. Then, we helped them take their identity across their digital presence, implementing their unique mark for several functional branding elements.

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SmallBizLaw Identity and Branding

SmallBizLaw is a new kind of law firm — designed to be friendly, accessible and easy to use for entrepreneurs and other small businesses. We helped them develop an icon that could literally “speak” to their audience through the social media channels they would soon harness.

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More Logos by Our Team

Over the years, the Social Forces team has created remarkable identities for a wide range of clients and industries. We combine strategic differentiation, conceptual intrigue and sophisticated design sensibility to make a distinct impression with each new mark.

GOLDnational addy
LOGOof the day award
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