Red Bull Flugtag Design Contest
When Circle K Florida landed a spot in Red Bull Flugtag USA 2011, we created a custom Facebook app that gave fans a shot at designing the actual Flugtag ship with a few clicks. The top vote getter won a dream-come-true – a day with their favorite radio DJ and a ride on their own ship… right into the Bay.
Click to see the App in Action.
1,600new likes 
2.2 Mimpressions 
Need not be artistic to win. Our "Ship-o-Matic" made it easy for anyone to create their own flying craft entry for their shot at winning the big prize.
Fans chose from a selection of fuselages, wings, and "landing gear" to build a craft -- a total of more than 1700 possible combinations.
More than 100 contestants entered for a chance to win; hundreds more turned out the vote — in the end, more than 1600 new fans "liked" the Circle K Florida page as a direct result of the contest.