Clearwater Marine Aquarium
Fresh off their brush with the silver screen in the based-on-a-true-story film Dolphin Tale, Clearwater Marine Aquarium came straight to the specialists to manage the buzz. The Social Forces team put all the necessary tools in place and handled the day-to-day operations of keeping Winter fans happy.
5,800 new likes 
+44% engagement 
Our team worked closely with the in-house group at Clearwater Marine Aquarium to ensure any complicated questions were answered as accurately as possible.
The Clearwater Marine Aquarium social presence includes a popular Twitter page in addition to two prominent Facebook pages. Our team was tasked with managing all of these cohesively and consistently.
One major goal was to leverage the amazing response to Winter and the Dolphin Tale film to spotlight ALL of CMA's projects and animals - not just the movie star.