Social Forces named in 2017 Who's Who In Shopper Marketing Agencies

Social Forces named in 2017 Who's Who In Shopper Marketing Agencies

Social Forces has been recognized by the Path to Purchase Institute as an industry leader alongside shopper marketing industry giants including Catapult, The Integer Group, The Mars Agency, and TracyLocke.

In the sixth annual “Who’s Who in Shopper Marketing Agencies”, Social Forces was selected for having a strategic vision that leverages social media-derived shopper insights to tailor activations toward bottom line sales results through engaging social media content and hyper-targeted ad buying.

“As the only millennial and woman-owned boutique firm named, it’s an honor to be recognized among our large, publicly held agency peers in the shopper marketing space.” commented Kate Whatley, Social Forces’ CEO. She went on to say “Our clients are seeing value in our ‘social first’ approach to media and creative strategy. But additionally, they appreciate our ability to be nimble and the direct access they have to agency leadership within a firm that has international corporate retail and CPG brand experience.”

As part of the agency’s inclusion, the annual report highlights the dedicated, passionate team whose innovative media strategies and creative work are not only helping brand and retail clients, but pushing the discipline of social media shopper marketing to new heights.

To find out how Social Forces can handle your next customer marketing effort, contact us today.

Social Forces is a social-forward customer marketing agency using the power of digital media to integrate brands in consumer lifestyles and improve your shopper’s day. Our boutique team produces engaging social media content and online experiences that drive awareness, preference, and sales for some of the world’s largest retail and consumer brands — all from our headquarters in Tampa, Florida.

###

Summer Digital Media Assistant

Summer Digital Media Assistant

Social Forces seeks summer Digital Media Assistant

Social Forces is a social-forward Customer Marketing Agency using the power of digital media to integrate brands in consumer lifestyles and improve a shopper’s day. Our boutique team produces engaging social media content and online experiences that drive awareness, preference, and sales for some of the world’s largest retail and consumer brands. We reach over 100,000,000 online browsers a year through hyper-targeted social and digital media for a “who's who” of retail and on-the-go food brands.

We are currently looking to add a Digital Media Assistant to the team for June, July and August 2017. 

Do you have what it takes?

The Digital Media Assistant will be responsible for assisting the Account Service and Media team in a variety of ways, including but not limited to:

- Daily monitoring of media buys on social media platforms (Facebook, Twitter, Instagram and Youtube) 
- Daily social media monitoring and listening
- Compiling reports on media results and effectiveness
- Compiling customer service reports
- Managing customer service resolutions on social media channels  

Summer Digital Media Assistant will need to be extremely detail-oriented, have a natural sense of urgency and a graceful, friendly customer-service communication style. 

This is an entry-level position. No specific experience is required, but a love for advertising, consumer brands and social media is! Team members who have done best in this role in the past have majored in Marketing or Advertising (with a focus on media). 

We're a young team. We don't have a stuffy corporate office. We joke around a lot. But we don't forget why we're here. Our job is to do the work that influences customer purchase decisions and makes our clients love us. 

Apply today. Interviews will start the week of June 5th. 

Growing Production Team Seeks New Recruits

Growing Production Team Seeks New Recruits

Full time contract-to-hire and freelance opportunities available.

Photographers / Videographers / Editors / Aspiring Art Directors – We're looking at you.

Social Forces turns traditional advertising production on its head, one shoot at a time, and we're looking to add to the ranks of our quick-thinking, fast-learning, energetic creative team.

Our run-and-gun production squad turns advertising concepts into eye-catching photos and videos on Facebook, Instagram, Twitter, and other social channels. We reach over 100,000,000 web browsers a year with custom visuals for a who's who of retail and on-the-go food brands. We shoot 5 days a week, we post more often than that, and we take a social-first approach to everything we do.

Do you have what it takes?

  • Mile-a-minute creative problem solving — You might call yourself an "idea factory".
  • Visual intelligence — Whether it's an outfit, a room, or a resume, you have "the eye" to make it work.
  • A passion for turning business objectives into visuals — Advertising is about selling things, and you think that's cool.
  • Client service mentality — If Mama ain't happy, ain't nobody happy. And our Mama is a roster of Fortune 500 brands. 
  • Work ethic — You pride yourself on hard work. You're known to show up on time and stay late when needed.

All applicants must be comfortable with:

  • Brainstorming — Developing and pitching executable photo and video ideas based on client products and sales goals
  • Planning and Organizing — Pulling together props, models, location ideas, and schedules for successful shoots
  • Production — Hands-on assistance of teammates during in-studio and on-location shoots. Ready to build, craft, position, place, hold, or pose for the camera at a moment's notice.
  • Post-Production — Downloading, editing, cropping, and uploading files as directed.

Bonus round! Demonstration of the following will be highly regarded:

  • Photographic equipment mastery/Ownership
  • Professional photography-based art direction experience
  • College/trade school education in conceptual advertising or marketing
  • Photo-manipulation expertise
  • Video editing skills
  • Nunchuck skills

If it's not clear yet, here's the thing: We're a young team. We don't have a stuffy corporate office. We joke around a lot. But we don't forget why we're here. Our job is to do the work that makes our clients love us and our audiences buy things, and that takes dedication. We've got it, and if you do too, everything's gonna go gangbusters.

 

Social Forces Readies for Continued Growth

Social Forces Readies for Continued Growth

kate-cvs.jpeg

Now more than ever, the team at Social Forces is primed to meet the needs of the world's largest brands. As part of the team's dedication to ongoing growth and education to best serve their clients, this fall saw the successful completion by CEO and Co-Founder Kate Whatley of the Executive Learning Series for Diverse Suppliers sponsored by CVS Health. This training program is an exclusive opportunity offered in conjunction with the Professional Education Center at the Roger Williams University School of Continuing Studies.

From a pool of more than 100 applicants, Social Forces was one of just 15 businesses selected to take part in the program. Throughout the intensive 16-week course, Whatley worked with the team at RWU to add rigor and shape strategic vision of agency processes to better serve Social Forces' roster of multinational clients. Areas of focus included supply chain management, production planning, strategic planning, and purchasing and contracting.

Moving forward, the Social Forces team plans to put these critical capacity building skills into action. In 2017, the team seeks to apply their innovative social marketing efforts to additional consumer-facing businesses, offering both a unique ability to engage consumers and a certified woman-owned business status.

To find out how Social Forces can handle your next marketing effort, contact us today.

For more information about the Executive Learning Series program, visit https://scs.rwu.edu/partnerships/partners/cvs-health/executive-learning-series

###

Social Forces is a social-forward customer marketing agency using the power of digital media to integrate brands in consumer lifestyles and improve your shopper’s day. Our boutique team produces engaging social media content and online experiences that drive awareness, preference, and sales for some of the world’s largest retail and consumer brands — all from our headquarters in Tampa, Florida.